campaign design
illustration
poster design
merchandise design
analogue techniques
This task was a *concept* campaign strategy for the Australian Conservation Foundation's 'Save our Big Backyard' campaign, which focuses on extinction and habitat destruction within Australian habitats. This campaign blends the use of physical making and digital creation to create multiple images which evoke a warm, nostalgic and nurturing reaction from the target audience. I then repurposed my images for multiple consumer touchpoints, including merchandise and posters with a fun, versatile pattern suite.
